Google Ad views are the most affecting tool. They help to market your business in a better way and get more leads. 

But if you are not getting traffic then running a campaign is not enough. You have to increase the google ads views by targeting the right audience. 

This blog will cover how to increase Google Ads views and increase Google search visibility.

What are Google Ad Views?

Google Ad views refers to the number of times your advertisement is displayed to your customers on Google Search, YouTube, or social media. Increasing ad views is very important as it ensures that more people are seeing your ad. This also increases clicks, conversion rates, and engagement.

How to Increase Views Through Google Ads

1. Optimize Your Targeting

Targeting the right audience is very important for increasing ad views. It depends upon various factors.

• Demographic Targeting: It targets the specific age category, gender, parental status, and household income.
• Location Targeting: This is a regional advertisement.  
• Device Targeting: This helps in optimising for mobile, desktop, or tablet depending on user behavior.
• Interest-Based Targeting: This factor affects the interest of the target audience. It also studies the behavior of the customers and tracks their interest.

2. Use High-Quality Keywords

Keyword research is very important for effectiveness. High traffic keywords attract a number of users. Your keyword strategy directly impacts the number of times your ads appear. You can follow these tips.

• Use high traffic keywords to target a large audience.
• Use long-tail keywords that match user intent.
• Regularly update your keyword list based on search trends.
• Use negative keywords to exclude irrelevant searches and focus on the right audience.

3. Improve Your Ad Copy

Creative and innovative ad copy attracts more clicks. They also improve visibility. 

• Use attention-grabbing headlines with keywords.
• Write a clear and compelling description that highlights the benefits of your product or service.
• Include a strong call-to-action (CTA) such as “Buy Now,” “Learn More,” or “Buy One Get One Free.”

4. Increase Your Ad Budget

Ad budget is another factor that affects the views. If your budget is high, your ad will appear higher. 

• Your ad should be adjusted with peak hours when your target audience is most active.
• Use automated bidding strategies like Target ROAS (Return on Ad Spend) and Maximize Clicks.

5. Ad Extensions

Ad extensions provide more information and improve the visibility of your ads. Most common ad extensions are:

• Sitelink Extensions: You can add extra links to your website.
• Call Extensions: This option displays your business phone number.
• Structured Snippets: You can highlight key features of your services.
• Location Extensions: This is very important as it helps users find your nearest store.

6. Video Ads

Google Ads views have more reach than content. Google and YouTube ads have higher engagement than text-based ads. 

• Make short videos of 30 to 40 seconds.
• Add subtitles in the videos.
• Use high-quality graphic and audio.

7. Run A/B Testing

A/B testing helps your ad perform better. You can these points in mind:

• Headlines and descriptions.
• CTAs.
• Keywords and targeting the right audience.
• Landing pages.

8. Landing Pages

If your landing page is not working well with your ad, users can leave independently. Your landing page should be:

• Loads quickly.
• Has a clean and simple design.
• Contains relevant content and keywords.
• Offers a clear CTA.

Conclusion

Increasing Google Ads views and improving search visibility require strategic optimization, high-quality content, and continuous testing.

Moguls Media helps you target your ideal audience, copywriting, and SEO services in your budget. For more details you can contact us today!