Facebook ads price and Instagram ads cost are the most important deciding factors in marketing.
Facebook and Instagram are the best platforms for marketing your products. They are cheap and generate high revenue. They build your brand awareness and connect you with loyal customers.
Whether you are a small business owner or a marketing expert, choosing the right platform can impact your results.
But are you confused about which platform works better? In this blog, we will compare Facebook vs. Instagram ads based on reach, engagement, cost, and effectiveness to help you decide which is effective.
What are Facebook and Instagram Ads?
Facebook ads price and Instagram ad cost are very important to decide. These platforms are owned by Meta. You can create ads for both platforms. Meta Ads Manager helps you manage your ads and run them in an effective way.
Facebook Ads
Facebook is the biggest social media platform that has over 3 billion active users. It provides businesses with various ad formats such as image ads, video ads, carousel ads, and lead generation ads. You can target your ideal audience on demographics, interests, and behaviors.
Instagram Ads
Instagram is a graphical domain that has over 2 billion monthly users. It focuses on high-quality images and videos, which makes it the best choice for brands. Instagram ads appear in Stories, Feeds, Reels, and Explore and engage with your users.
Know more about instagram ads!
Which One is Better? Facebook v/s Instagram Ads!
1. Reach and Targeting
Facebook has more users in all age groups. Instagram appeals more to younger users, particularly in the 18-34 age group. If your target audience is an older age group, then Facebook is the best option for you.
However, if your business targets Millennials and Gen Z, Instagram is the best way to go.
Instagram and Facebook offer advanced targeting options, such as location, age, gender, interests, and behaviors. However, Facebook has more data on user activity, which allows for better audience segmentation.
2. Engagement Rate
Instagram has a higher engagement rate as compared to Facebook. Instagram is best for graphical content. Users tend to interact more with posts, stories, and reels.
It is the best option for fashion, beauty, and food brands.
On the other hand, Facebook is best for building detailed content. It is best for brands who want to share blog links, events, or posts.
3. Ad Formats
Facebook ad prices and Instagram ads cost have similar features. They also have almost the same ad formats. It has
- Image Ads – Single image with text and CTA.
- Video Ads – Short or long-form videos.
- Carousel Ads – Multiple images or videos in one ad.
- Stories Ads – Full-screen vertical ads that disappear after 24 hours.
- Reels Ads – Short-form video ads (only on Instagram).
Instagram is best for visuals. It is appealing and high-quality media. If your business is looking for aesthetic content, Instagram will work better.
Facebook uses lengthy content, making it ideal for detailed promotions and storytelling.
4. Instagram Ads Cost vs. Facebook Ads Cost
One of the biggest concerns for advertisers is the cost of running ads. This is how you can compare prices:
- Facebook Advertising Cost – The Facebook ads price varies on industry, competition, and targeting. Businesses pay around $0.50 to $2.00 per click (CPC) and $5 to $10 per 1,000 impressions (CPM).
- Instagram Advertising Cost – The Instagram ads cost is slightly higher than Facebook’s. The average CPC ranges from $0.40 to $3.00, and the CPM is around $6 to $12.
Since Instagram has higher engagement rates, businesses often see better results despite the slightly higher costs.
If you have a limited budget, then Facebook is a more cost-effective solution.
5. Conversion Rates and ROI
Conversion rates depend on various factors such as ideal audience, ad quality, and industry. Facebook has higher conversion rates. It generates more leads and sales.
Instagram is best for your brand awareness and engagement. If you want to create a strong visual brand identity, then Instagram is the best choice. However, for direct sales and lead generation, Facebook ads perform better.
6. Best Industries for Each Platform
| Industry | Best Platform |
| Fashion & Beauty | |
| E-commerce | Facebook & Instagram |
| Real Estate | |
| Travel & Hospitality | |
| Education & Courses | |
| Food & Restaurants |
Conclusion
If you are looking for high engagement and brand awareness, Instagram ads are a great choice. If you want higher conversions and a lower ad cost, Facebook might be a better option.
Ultimately, the best strategy is to test both platforms and analyze your results. By understanding your Facebook ads price and Instagram ads cost you can optimize your ad. You can maximize your ROI on social media advertising.
Moguls Media helps you maximize your ROI with the best social media marketing. We can help you create informative content that converts, connects, and clicks.
