Google Ads is the best way to market your products and services internally and nationally. It is a powerful tool to market your product and increase its reach.
It does not matter if you are using Google AdWords advertising, Google pay-per-click ads, or Google local service ads; staying up-to-date is important to running a successful ad campaign.
Google introduced a Google Ads update for 2025 regarding its payment policy. This update will impact how businesses manage their ad spend, billing, and payment methods.
In this blog, we will explain new updates in payment procedures by Google.
What Is the Google AdWords Advertising Update for Payment Policy?
Google is constantly making updates. They are following strict policies to safeguard the interests and security of their users. They are building a safe environment for its users.
They are improving transparency, security, and efficiency. The Google Ads update 2025 introduces changes in billing methods, payment schedules, and advertiser verification. These updates are made to protect advertisers and ensure smooth transactions.
- New Payment Methods and Restrictions: Google is adding various payment methods to make it easy for users to pay in their comfort zone.
- Stricter Advertiser Verification: Google is following strict verification policies in which businesses have to upload verification documents before running ads.
- Changes in Auto-Pay and Manual Payments: now you can adjust your payments in auto-pay or manual way. This way you can work effectively.
- Currency and Tax Adjustments: Some countries or regions may experience changes in currency conversion rates and tax structures.
- Improved Fraud Protection: Now Google is adding new protection policies to prevent fraud and spammy transactions.
1. New Payment Methods and Restrictions
The most important Google AdWords advertising update is the modification in payment methods. Google is improving its payment methods to prevent traditional methods and remove outdated payment methods. They are adding new and secure options.
What is the Google AdWords advertising update?
- Some payment methods have been added so that users can pay from the comfort of their homes.
- UPI payments such as Google Pay have been introduced for faster transactions.
- Advertisers in specific countries might have to use region-specific payment methods.
How It Affects You?
If you use Google pay-per-click advertising, make sure your payment methods are working properly. You can also add your payment methods in your Google account to have easy transactions.
2. Stricter Advertiser Verification
Google AdWords advertising is improving the business verification to prevent fraud and illegal ad campaigns. This means that businesses will need to provide additional information to confirm their legality.
What is the Google AdWords advertising update?
- Digital marketing agencies have to upload registration documentation.
- Services related to finance and healthcare will have stricter verification standards.
- If the verification process is done completely properly, then your ads will be paused.
How It Affects You?
If you use Google AdWords advertising, make sure your company paperwork is up to date. To avoid ad disruptions, check your Google Ads account on a regular basis and reply quickly to verification inquiries.
Know how Google AdWords works!
3. Changes in Auto-Pay and Manual Payments
Billing and payment schedules are also changed in the Google Ads update. Now businesses can use both auto-pay and manual payments to make payments.
What is the Google AdWords advertising update?
- Now auto-pay users will notice a change in billing cycles and charge dates.
- Manual payment will be adjusted on the basis of advertiser spending history.
- Some advertisers may need to set up automatic payments to continue running ads without interruptions.
How It Affects You?
If you use Google pay-per-click ads, you should monitor your billing section in Google Ads. Your payment methods should be correct.
4. Currency and Tax Adjustments
Google AdWords advertising is updating its payment policy in light of currency fluctuations and regional tax changes. This is an important update for marketers who are running marketing campaigns in various places.
What is the Google AdWords advertising update?
- Conversion rates for certain currencies may change, affecting ad costs.
- In some regions, new tax laws might apply to digital advertising services.
- Businesses may need to adjust their ad budgets to account for these changes.
How It Affects You
If you are using Google local service ads or running ads internationally, then you should check tax changes in your region.
5. Fraud Protection
Google is making changes in fraud protection. They are introducing various methods to prevent unauthorized transactions and chargebacks. This will help businesses secure their advertising investments.
What is the Google AdWords advertising update?
- Google is improving fraud detection tools to identify suspicious transactions faster.
- You will receive real-time alerts if Google detects unusual payment activity.
- For verifying, you will review various documents.
How It Affects You
If you are using Google pay-per-click advertising, then you should enable two-factor authentication (2FA) and regularly review your billing details. This will help protect your account from fraud.
Conclusion
The Google Ads update 2025 is introducing new changes in payment methods, verification, billing, taxes, and fraud protection. These updates aim to create a more secure and efficient advertising platform for businesses.
If you use Google AdWords advertising, Google local service ads, or Google pay-per-click ads, take the necessary steps to comply with the new policy. Moguls Media will help you run successful ad campaigns without disruptions.
We have meta-ad experts who have experience in running successful ad campaigns in international and national markets.
